Feeler, Thinker, Knower…Which One Are You?

Every person that steps foot on this planet of ours is one of the above… period!  Sure, if you’re a psychiatrist you could delve deeper and create sub-categories, but ostensibly each and every one of us falls into one of the above catergories.

Now, you can have a bit of all of them, but you will always have a leading trait…which one are you?  Me, I’m a “thinker” first, and then split between a “feeler” and “knower” depending on the scenario.  Now, the next step is how you recognise these people, and gaining this knowledge will help you in your social and business life, if you can quickly determine a persons trait you will be able to develop a relationship faster and control it’s progression, especially from a business perspective…

So let’s look at each type and in this instance let’s assume each one of the above are eating out at a restaurant…

Mr Knower arrives at the restaurant with his wife and even before he sets foot inside he will have pretty much made up his mind what he will be eating and very possibly what his wife will to!!  If he has visited the diner before he will certainly know what will arrive on his plate.  Knowers are the intuitive ones: they may not actually know how they made the decision, but they are sure it’s right (incidentally this certainty of being right doesn’t actually make them more right than anyone else!).

Next to arrive is Mr Thinker, now, once seated he will read every page on the menu checking out each ingredient in every dish, maybe to see if he thinks the combination works, or to check that he has no allergy to scotch bonnet chilli or whatever, he will consider whether the food offers value for money…then of course the wine menu, what would compliment what he’s about to consume…are you beginning to get the picture?

So, now Mr Feeler arrives.  As he enters he will check out every other table before being seated, he wants to see what dishes appeal to him, he will take in the aromas from tables and kitchen looking for something to stimulate him into choosing, because this guy is ruled by his heart, his feelings will determine his choice.

Each will take differing times to order , ordinarily Mr Knower will have ordered first, followed by Mr Feeler who by now would have been seduced into a selection, meanwile Mr Thinker is still devouring the menu and wine list!!

So what is the point of all of this?  Think about it.  From a business perspective when dealing with prospects, if you can ascertain which group your prospect falls into, you will be able to react  appropriately, satisfying the needs of each social group member, thus increasing your chances of a successful outcome…believe me I use this day in day out and if you master it you to will see the results…however, should you ever come across someone who says, “I think I know how I feel“, you’re on your own!

You Must Be A Leader To Succeed In Your Home Business

When I first began my online business I was unsure what skills would be most important to guarantee success…technical nous, creativity, copywriting skills, video marketing the list was long and exhaustive. There were so many thoughts on what I should master first that I overlooked the most important success defining factor…LEADERSHIP.

Without it you will drift in the doldrums of mediocrity destined for failure.  You could be the greatest copywriter, a PPC maestro, you may also have the best product to market but without enduring leadership these skills will not convert to hard cash.  If you lack leadership maybe you should take a long look in the mirror and ask some hard questions, “Am I cut out to run my own business?”, “Should I not just get a job where I get a reasonable salary in return for my undoubted skills?” 

Now, I’m not for one moment saying that you should enter back into the Rat Race, but and this is a big “but”, you have to be realistic and understand that you must possess or begin to learn leadership skills. 

You often hear the phrase “born leader”, now that’s great, but if you weren’t, hey learn!!  And you can, leadership can be learnt. Find the leaders in your midst and study them…what do they say, study their body language, how do they dress, dissect everything about them and begin adding those facets to your skills and grow as a person.

The biggest mistake home business owners make is when speaking to prospects.  You must control the conversation on your terms and get them to follow your lead, if you are to recruit them they must beleive in You Inc.  Remember they will do what you do and say, my friend.

So get out there and create that leadership mindset and see the difference it will bring….

I’ve Just Had A Google Stroke!!

I don’t know about you but in the second half of last year I went through a spell of being slapped black and blue by Empress Google in my Adwords campaigns.  She went from being a friendly ally in the PPC Theatre Of War, to a dirty turncoat traitor.  Things that worked one day were then cast from page 1 to page 2, unless I increased my bid. 

Like a spurned lover Google no longer liked me…”what did I do to hurt you?”

I decided to put things on hold until I got to the bottom of the problem.  Just like resurrecting a damaged love affair I had to change, metaphorically doing more around the house and generally listening to what I needed to do, so that I could welcome Google back into a happy two-way relationship.

Lets move forward to January 2009 and after composing a new adgroup, Google decided that I had changed and had listened, and like a lover who had been showered in gifts, decided to reward me…all my keywords were labelled “great“, positioned either either number 1 or 2 on page 1 and I sat back and wallowed in the conversions that accompanied this new relationship.

The moral of this story is take heed of Empress Google and listen to what she says and you can both live in harmony, both making money.  If you and Google have fallen out of love or if you need any help in online marketing relationships, let this network marketing Agony Uncle give some tried and tested advice that will see your business grow come and find me here

Broken Ribs And Turkey…

Wow, what a great Christmas…presents I actually liked, presents the kids actually liked, only one receipt requested by my wife (a first) and enough food and drink to satisfy a bulimic elephant!  Another first for me a broken rib…now if you’ve never suffered one consider this a blessing, breathing, laughing, sneezing, coughing, moving, sleeping all things taken for granted become acts of bravery for the inflicted soul. I have broken my arm, had a dart thrown in my head, numerous deep cuts but a broken rib?… aahhhh!!!